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Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

Published November 3, 2026 11:58 am • Updated November 3, 2026 11:58 am •
Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi
Photo via The Guardian US

These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for themJesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop…

These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for themJesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop…

Source: The Guardian US — Original report ↗

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Original source: The Guardian US ↗