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FTC orders Delta, Uber and others to hand over data on algorithmic pricing

Published October 29, 2026 6:00 am • Updated October 29, 2026 6:00 am •
FTC orders Delta, Uber and others to hand over data on algorithmic pricing
Photo via The Guardian US

Regulator demands companies explain how and why they charge different prices for the same product or service The Federal Trade Commission (FTC) is demanding some of the US’s biggest airlines, ride-share companies and retailers divulge how they are using algorithms and loyalty programs to target customers and drivers with different prices and wages.Nine companies – Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart…

Regulator demands companies explain how and why they charge different prices for the same product or service The Federal Trade Commission (FTC) is demanding some of the US’s biggest airlines, ride-share companies and retailers divulge how they are using algorithms and loyalty programs to target customers and drivers with different prices and wages.Nine companies – Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart…

Source: The Guardian US — Original report ↗

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Original source: The Guardian US ↗