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How the beverage aisle got so wild

Published October 9, 2026 4:38 pm • Updated October 9, 2026 4:38 pm •

Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

Source: NPR Business — Original report ↗

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Original source: NPR Business ↗