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I’m a gen Z voter. Content creators have far less power than politicians think | Alex Bronzini-Vender

Published October 30, 2026 5:00 am • Updated October 30, 2026 5:00 am •
I’m a gen Z voter. Content creators have far less power than politicians think | Alex Bronzini-Vender
Photo via The Guardian US

Both US parties scramble to win young voters via influencer operations. The evidence doesn’t support their effortsIn tight races, any group that shifts a few points can be called decisive. In 2024, however, gen Z voters actually earned the spotlight.Take Michigan, where Donald Trump won by about 1.4 points: he and Kamala Harris evenly split the youth vote, a 24-point collapse in the Democratic edge…

Both US parties scramble to win young voters via influencer operations. The evidence doesn’t support their effortsIn tight races, any group that shifts a few points can be called decisive. In 2024, however, gen Z voters actually earned the spotlight.Take Michigan, where Donald Trump won by about 1.4 points: he and Kamala Harris evenly split the youth vote, a 24-point collapse in the Democratic edge…

Source: The Guardian US — Original report ↗

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Original source: The Guardian US ↗